Course Syllabus

Bunn High School

Sports & Entertainment Marketing 1

Instructor: Mr. Peter Ashford        Phone: (919) 496-3975     Email:                    

Course Description:  

In this course, students are introduced to the industry of sports, entertainment, and event marketing. Students acquire transferable knowledge and skills among related industries for planning sports, entertainment, and event marketing. Topics included are branding, licensing, and naming rights; business foundations; concessions and on-site merchandising; economic foundations; human relations; and safety and security. 


Course Outline:

The course is divided into 4 main units:

  1. Understand career planning, marketing, product management, selling, and promotion for the sports and event industries.
  2. Understand marketing-information management for the sport and event industries.
  3. Understand marketing planning and promotion for the sport and event industries.
  4. Understand selling, promotion, product/service management and pricing for the sport and event industries.


Course Evaluation: 

Grading for this course is based on the following:

(Formative)Classwork     40%     

(Summative)Quizzes/Tests     60%

The final evaluation for this course is a state End of Course exam. The exam counts 20% of the student’s final course grade. 

Late Work Policy -

  • All assignments MUST be submitted on time as assigned. 
  • Assignments that are turned in after 11:59 pm on the due date will be considered LATE and recorded in PowerSchool. 
  • Students that turn in a completed assignment after the initial due date will receive a 10 point deduction per day for the first five days. (Example: 10 points - 1 day late, 20 points - 2 days late etc).  
  • Once the assignment has been turned in, it will be graded. The grade will be recorded in PowerSchool but LATE will still be indicated and the appropriate points will be deducted from the raw score based on the above rule. 
  • If the assignment is more than five days late, a score of ZERO will stand for the assignment.

Class Rules:

  1. Be in your assigned seat when the bell rings.
  2. Follow directions the first time they are given.
  3. No food, drinks, phones or any electronic devices are allowed in class.


4. Be respectful and courteous to everyone in the class.

5. When working on assignments students are allowed to listen to music but only off the desktop computer, not from their phone.


Penalties for Breaking Class Rules:

  • Warning
  • Phone Call to Parents
  • In School Suspension