Course Syllabus

Sports & Entertainment Marketing I

Margaret Esselborn

Franklinton High School

919-494-2332 Ext. 252

Office Hours 2:00 p.m. - 3:00 p.m. 

Course Description

In this course, students are introduced to the industry of sports, entertainment, and event marketing. Students acquire transferable knowledge and skills among related industries for planning sports, entertainment, and event marketing. Topics included are branding, licensing, and naming rights; business foundations; concessions and on-site merchandising; economic foundations; human relations; and safety and security. Mathematics and social studies are reinforced. Work-based learning strategies appropriate include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing. Apprenticeship is not available for this course. DECA (an association for Marketing Education students) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.

Syllabus

Essential Standard	The Learner will be able to:	Course Weight
1.0	Understand career planning, marketing, product management, selling, and promotion for the sport and event industries.	31%
2.0	Understand marketing-information management for the sport and event industries.	15%
3.0	Understand marketing planning and promotion for the sport and event industries.	27%
4.0	Understand selling, promotion, product/service management and pricing for the sport and event industries.	27%

 

Course Materials

Virtual Notebook: Create a Google Folder for this class and share it with me. Students will submit assignments to Canvas, but I will not have access to them unless they are saved in a folder that has been shared with me.

 

Course Evaluation - Grading for this course is based on the following:

Tests  / Projects (Summative)                                           50%                (Minimum of 5 per 9 weeks)

Classwork/Homework/Class Participation (Formative)  50%                (Minimum of 20 per 9 weeks)

 

A	100-90
B	89-80
C	79-70
D	69-60
F	Below 60

 

 

Late Work Policy – Students are expected to turn in all assignments by the end of the day on which they are due. If there is any issue, students need to speak to me to resolve it.

 

Make Up Work Policy – It is the student’s responsibility to check Canvas for any missed assignments. It is Franklin County Schools’ policy that a student is given two days to make up work for each day missed.  If a student has any questions about make up work, the student should contact me.  I will be happy to help.

 

Attendance Policy – A student is in danger of failing his/her class if he/she accumulates more than 10 (excused or unexcused) absences in a semester.

 

Online Class Rules

1. Join the Google meeting for class on time each day (contact me if there is any issue with this)
2. Turn on your camera. Mute your microphone unless you need to ask a question.
3. Be respectful and courteous to everyone in the class
4. Complete your work as assigned
5. Check your email daily. I will contact you by email

 

Penalties for Breaking Class Rules

• Warning
• Phone Call to Parents
• Referral to administration

 

Parent / Student Signature Required – Please click the link below to provide a digital signature to acknowledge that you have read the syllabus.

 

Google Form to confirm syllabus has been read by student and parent

 

This handout should be downloaded into your Google folder and kept for the duration of the semester.

Link to Welcome Video

FRANKLINTON HIGH SCHOOL - WEEKLY CLASSROOM GUIDE         

3.01 Select target market appropriate for product/business to obtain the best return on marketing investment

COURSE NAME:   Sports & Entertainment Marketing I		TEACHER: Esselborn
DATE	DAILY AGENDA	ASSIGNMENT (All assignments in Canvas / Modules)
MONDAY 10/19/20	2.06 Surveys	5 Question Gatorade Survey
TUESDAY 10/20/20	3.01 Target Market	Target Market Questions
WEDNESDAY 10/21/20	No Live Class Session – Please complete the assignment by the end of the day for attendance & Grade	Quizlet 3.01 vocabulary Test – Send screenshot for grade. Directions for taking a screenshot on Canvas   https://quizlet.com/487192950/sem1-301-vocabulary-flash-cards/
THURSDAY 10/22/20	Market Segmentation	Market Segmentation Questions
FRIDAY 10/23/20	Quiz Review	Canvas Quiz 2.05, 2.06 & 3.01 – Summative Grade