Course Syllabus

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Bunn High School

Sports & Entertainment Marketing 1

 

Instructor: Mr. Peter Ashford      Phone: (919) 496-3975        Email: peterashford@fcschools.net    

 

Virtual Classroom Hours  8:45-10:03am via Google Meet (Nickname: bhsashford1)

Course Description:  

In this course, students are introduced to the industry of sports, entertainment, and event marketing. Students acquire transferable knowledge and skills among related industries for planning sports, entertainment, and event marketing. Topics included are branding, licensing, and naming rights; business foundations; concessions and on-site merchandising; economic foundations; human relations; and safety and security. 

 

Course Outline:

The course is divided into 4 main units:

  1. Understand career planning, marketing, product management, selling, and promotion for the sports and event industries.
  2. Understand marketing-information management for the sport and event industries.
  3. Understand marketing planning and promotion for the sport and event industries.
  4. Understand selling, promotion, product/service management and pricing for the sport and event industries.

 

Course Evaluation: 

Grading for this course is based on the following:

(Formative)Classwork                           40%     

(Summative)Quizzes/Tests                   60%

 The final evaluation for this course is a state End of Course exam. The exam counts 20% of the student’s final course grade. 

 

Remote Learning Expectations: 

  1. Be on time to the Google ‘Meet’
  2. Have active and appropriate conversations during the ‘Meet’
  3. Wear school appropriate clothing while ‘Meeting’(if camera is on)
  4. Complete assignments on time and submit ON-TIME...understanding late work is penalized
  5. Be proactive...ASK for help if you don’t understand or have problems.. COMMUNICATE with me quickly

 

BHS Late Work Policy - Spring 2021

The following school-wide policy will be applied for all assignments which are submitted late. 

  • All assignments MUST be submitted on time as assigned. 
  • Assignments that are turned in after 11:59 pm on the due date will be considered LATE and recorded in PowerSchool. 
  • Students that turn in a completed assignment after the initial due date will receive a 5 point deduction per day for the first five days. (Example: 5 points - 1 day late, 10 points - 2 days late, 25 points - 5 days late).  
  • Once the assignment has been turned in, it will be graded. The grade will be recorded in PowerSchool but LATE will still be indicated and the appropriate points will be deducted from the raw score based on the above rule. 
  • If the assignment is more than five days late, a score of ZERO will stand for the assignment.



Course Summary:

Date Details Due